3 Email Marketing Best Practices For Ecom Brands

So you’ve got an Ecom store and want to make more money using email marketing.

How do you do that?

By making sure you’re using these three best practices with Email Marketing

Best Email Marketing Practice #1

Clear call to action.

I’ve edited several big ecom brands and their call to action is several buttons that say ‘Buy Here’ right under a picture of their product.

This is freaking boring.

Why would they pick anything?

There’s no reasoning other than maybe they want to look at something.

You aren’t enticing them to buy your product.

You aren’t making them want your product.

The only thing you’re doing is making them pissed off about your email.

Which leads to more unsubscribes…

…and spam complaints.

Also, when you give people too many options…you are making sure they aren’t going to chose anything.

Don’t believe me?

Then maybe you’ll believe Barry Schwartz and his amazing book The Paradox of Choice:

The paradox of choice is an observation that having many options to choose from, rather than making people happy and ensuring they get what they want, can cause them stress and problematize decision-making.

Stop giving your people too many Calls to Action and start giving them ONE.

Best Email Marketing Practice #2

Send more emails.

That’s right…

…send more emails.

Why?

Because the more emails you send the more money you make.

I was working with a client who only sent one email a week…

…and he was complaining how he wasn’t make much money from his email list.

So when we started to work together we increased his sends from 1 a week…

…to three a week.

What happend?

He went from making about $1,000 a month from email…

…to $5,000 a month.

And that was before we added in any form of automations to scoop up more revenue from his email list.

So if you’re afraid of sending more emails…

…stop it.

Send more emails. Make more money.

It’s that simple.

Best Email Marketing Practice #3

You should be segmenting everything.

Purchases…

Opens in the last 7, 30, 60, 90 days…

Unengagements…

Time on site…

Lead magnets downloaded…

It doesn’t matter how trivial you think the segmentations are – segment.

Why is this important?

One, it helps you with your email automations and keeping track of them.

Two, it helps you with deliverability issues.

Three, it’s good email marketing hygiene.

Also, the cool thing about segmentations is you can run some fancy email automations in the background. Which will make your business MORE money and keep you top of mind in the inbox.

—

Now, go forth, use these email marketing best practices…and make more money.