Do you ever feel like you’re sending emails into a black hole? Your subscribers aren’t opening them, your click-throughs are low, and you’re starting to wonder if anyone is even seeing the messages that you’ve worked so hard to create. Email deliverability can be a tricky thing, but there are some easy steps that you can take to make sure that your emails get seen. Read on for 7 tips to improve your email deliverability and help you make more money!
Check Your Spam Complaints & Unsubscribes
It might sound obvious, but one of the best ways to make sure your emails get delivered is by keeping an eye on your unsubscribe rate and spam complaints.
If either one of these numbers is too high, it could mean that your email provider is flagging your messages as spam or junk mail.
The solution? Take a look at the content in those emails – are they too salesy? Too long? Too short? Tweak things until you find the sweet spot.
Monitor Email Bounces
Another key factor in making sure that your emails get delivered is by monitoring email bounces.
A “bounce” occurs when an email address fails to receive an email due to an invalid address or filters set up on the recipient’s end (which means they won’t see it). Keep track of which addresses are bouncing and remove them from future campaigns – it will boost both your reputation and delivery rate in the long run.
Verify Your List Regularly
It’s important to verify your list on a regular basis so that only active members remain subscribed. This helps keep your list clean and makes sure that no one who isn’t interested in receiving messages from you gets caught up in any campaigns that you send out. Plus, this can also help protect against spam traps (email addresses created with the sole purpose of catching spammers).
Use Double Opt-In When Possible
Double opt-in requires users to confirm their subscription through a link sent via email before being added to a list; this ensures that only people who actually want to receive emails from you will be added as subscribers, thus reducing chances of getting flagged as spam or junk mail.
Avoid Purchasing Lists
Buying lists might seem like a quick way to increase numbers, but it’s usually not worth it in the long run since most of those contacts won’t be interested in what you have to offer (and could even result in getting flagged as spam).
Instead, focus on building an organic list using opt-ins or incentives such as discounts or freebies offered when someone subscribes; this will help ensure higher engagement rates down the road!
Utilize SPF & DKIM Records
SPF (Sender Policy Framework) records tell email providers which IP addresses are allowed to send outbound emails for a domain name.
DKIM (Domain Keys Identified Mail) records allow for authentication of those emails so they can be properly identified as coming from a specific sender domain name (i.e., yours!).
These two measures go hand-in-hand when it comes to ensuring successful delivery rates for all types of outgoing emails from domains associated with business owners and marketers alike!
Test Before Sending Out Mass Communications
Finally, don’t forget about testing before sending out any mass communications!
This means checking things like formatting, subject lines, links etc., prior to hitting “send” so that everything looks perfect once it lands in someone’s inbox. Not only does this help with deliverability but it also ensures that recipients have the best possible experience when reading/interacting with any given message!
Improving email deliverability doesn’t have to be difficult.
Just follow these 7 simple tips and watch as more people start opening up your messages and engaging with them.
By taking just a few extra steps each time you craft an email campaign, you’ll be well on your way towards boosting engagement rates—and making more money than ever before!