Not only does it allow you to reach out directly to your customers, but it also helps you build relationships and increase sales. (Which we all LOVE!)
But before you launch your next email marketing campaign, there are a few key things you need to keep in mind. Here’s what you need to know about creating a successful email marketing campaign.
Planning Ahead is Essential for Success
The first step in any successful email marketing campaign is planning ahead.
You can’t freestyle this. Sure, you might have some success but over time it’s going to cost you and your online business a crap ton of money.
You’ll want to decide what type of content you want to include in your emails—are they going to be product-focused, educational, or some combination of both?
I suggest a both – with some testimonial emails thrown in the mix.
Once you have an idea of what type of content you want to include, you can start writing and designing emails that will appeal to your target audience.
Your target audience should be already set up with TAGS and SEGMENTATIONS. This will help you keep your business’s email deliverability in good standing and make you a bunch of money.
Make Sure Your Emails are Mobile-Friendly
With more and more people accessing their emails on their mobile devices, it’s essential that your emails be optimized for small screens.
Test your emails on different devices and make sure they look good across all platforms. This will ensure that your messages are easy for people to read and navigate no matter what device they’re using.
NOTE: You should be testing your emails before you send them out anyways. Why? Because you want to see if your email will land in the PROMO folder or the SPAM folder.
Include a Clear Call-to-Action
Finally, make sure each email includes a clear call-to-action (CTA).
A CTA is an instruction that tells people exactly what action they should take after reading your email—for example, register for a webinar or buy your product.
Having a clear CTA makes it easier for people to take the next step with your business and will help increase conversions from your email campaigns.
BUT – make sure it’s only ONE CALL TO ACTION.
When you give too many calls to action then no one will do anything.
Remember, each email should have one goal – and ONLY ONE GOAL
Creating an effective email marketing campaign takes time and effort but can pay off big time when done correctly.
By planning ahead, making sure your emails are optimized for mobile devices, and including a clear call-to-action in each message, you can maximize the impact of your message so that more customers see what makes your business unique and how it can benefit them.
Now go make some freaking money!